VoIP Distribution
LANCOM Wireless ePaper & iBeacon

LANCOM Wireless ePaper & iBeacon

Brick-and-mortar retail is going through rapid change. Modern radio-based applications, such as electronic shelf labels and location-based services for smartphone users, are optimizing in-store processes and laying the foundations for new business models and shopping experiences. LANCOM Systems, the leading German manufacturer of networking solutions for the commercial and public sectors, introduces a worldwide first that integrates the different radio technologies into a single infrastructure platform. The new E-series access points support classic WLAN, electronic shelf labels (ESL) and iBeacons. The benefits: Lower costs, longer service life of the electronic shelf labels, and a high degree of sustainability.

This worldwide novelty is the result of close cooperation with the Austrian ESL specialist imagotag, the developer of the wireless technology for label control.

The electronic price displays are one of the top trends in retail. According to a recent retail survey , the worldwide market for electronic shelf labels (ESL) is set to grow by an average of 18 percent annually until the year 2018. In Germany, too, retailers are increasingly adopting ESL. Large retailers are already gathering their first experience with electronic goods labels and price tags.

A particularly energy-saving radio technology that controls the electronic price labels ensures that the battery-powered displays have a long service life. Until now, operating these systems required the costly installation and operation of a dedicated infrastructure. Compounding the problem was the interference with existing wireless LAN infrastructures, since both of these technologies operate in the same frequency band (2.4 GHz). Wireless LAN is very widespread in brick-and-mortar retail. Uses include wireless stocktaking or the provision of fast Internet access to customers.

Lower costs, high investment protection
LANCOM has fine-tuned the two wireless technologies to provide interference-free parallel operation in close cooperation with ESL specialist imagotag, developer of the wireless solution for controlling the electronic shelf labels and supplier of the ESLs. Retailers benefit from a lower up-front investment, low operating costs, and a long service life of the battery-powered price tags that operate in parallel to the wireless LAN.

Integrated iBeacon technology for location-based services
Along with wireless LAN and ESL, the new LANCOM E-series access points support a third wireless technology. The integration of iBeacons enables retailers and operators of shopping malls to implement innovative location-based services, including:

  • Location-dependent push marketing: Customers in the vicinity receive special offers via app-based push messages on their smartphones.
  • Indoor navigation: Radio-controlled localization in combination with an app- or Web-based floor plan conveniently guides customers to the desired offers or shop.
  • Business intelligence: Analysis of customer walk paths helps to optimize the layout of the sales floor.

Christian Schallenberg, Member of the Management Board at LANCOM Systems: “I am convinced that electronic shelf labels and location-based services offer enormous potential for the retail sector. Just think about dynamic pricing or improved customer communications. Even today, projects like this frequently fail because of the costs or the technical hurdles. By integrating the ESL and iBeacon technologies in a single professional WLAN infrastructure, the retail sector has the unique opportunity to present themselves as innovative and quick to respond to trends, quite apart from entering into a whole new form of customer dialog. And all of this in a cost-effective, efficient and low-maintenance package.”

Dr. Michael Moosburger, founder and Managing Director of imagotag, agrees about the enormous potential for this solution: “Electronic price displays are the major future trend in retail. By combining our ESL technology with wireless LAN and iBeacons, we have jointly created a unique infrastructure solution, which offers completely new possibilities of flexible pricing and customer loyalty to the brick-and-mortar retail sector.”

Pricing and availability
The new LANCOM E-series access points are available now from specialist resellers and LANCOM Distributor VoIPDistri.com. Also available are the electronic shelf labels from imagotag as well as the central server for controlling the ESLs.

LANCOM Systems background:
LANCOM Systems GmbH is the leading German manufacturer of reliable, innovative network solutions for business customers. LANCOM’s two business units, VPN Network Connectivity and Wireless LAN, offer professional users secure, flexible infrastructure solutions for local-area and multi-site networks. The entire core product range is developed and manufactured in Germany. In addition, LANCOM also provides VPN solutions certified by the German Federal Office for Information Security (BSI) for the protection of particularly sensitive networks and critical infrastructures (EPCIP) against cyber attacks. LANCOM Systems headquarters is in Würselen near Aachen, Germany, and other offices are located throughout Europe. Customers include small and medium-sized enterprises, government agencies, institutions, and major corporations from Germany, Europe and increasingly worldwide. The enterprise is a partner in the Alliance for Cyber Security initiated by the BSI.

Background, imagotag:
imagotag stands for innovation and advanced technologies. The company founded by Dr. Michael Moosburger and Andreas Rössl in 2010 quickly became the leading company for electronic shelf labels (ESL) and digital signage solutions. After many years of experience in the development of software, hardware and radio technologies, the company draws on extensive expertise in the retail and logistics industries. The use of modern technologies at the point of sale is a guarantee of competitive advantage, increased customer satisfaction, as well as improvements in image and efficiency. In early 2014, imagotag entered a strategic partnership with Store Electronic System / SES Group, the global leader in Electronic Shelf Labeling (ESL).

Fanvil C600 7” TFT 800x480 Capacitive Multi Touch Screen with HD Video camera

Fanvil C600 7” TFT 800×480 Capacitive Multi Touch Screen with HD Video camera

Fanvil’s new C400/ C600 Smart IP Phone is an Android platform and offers superior user experience for both of Office and Home and the Fanvil X5 IP Phone with Intelligent DSS Key-mapping LCD display for Enterprise Application. Fanvil X3 IP Phone comes with the revolutionary design concepts and elegant appearance.

Fanvil C400/ C600
Fanvil Technology, a professional provider of IP communication solutions, today announced its new C400/ C600 7” Smart Video IP telephone with compact design and intelligent software suite for both of Office and Home users. The new C400/ C600 Smart IP phone brings in brand new easy operation concepts and strategies targeting broadening the deployment of IP phones.

C400/ C600 are built with the latest Freescale Core Quad solutions, 7” Capacitor Multiple Touch Screen, Video Camera (C600), and Android 4.2 platform. A desktop phone, unlike a traditional IP Phone, offers One-Touch Call Function. C400/ C600 bring in the concept of user profile which can be stored on individual DSS key assignment and preference up to 100 users. User can easily operate, update and change her/ his profile by simple key pressing.

Dial plan is an important tool that users can be easy deleting, adding the prefix code of different carriers and can process the call easily. Fanvil enhances this capability via digit mapping and group parameter configuration. User can process the call without any changing of common dialing way. Fanvil is also planning to launch a cloud service and provide online phone software upgrade, data and provision, especially DSS Key assignment and Dial Plan in the different group phone. Before this cloud service, Fanvil is launching a window base Auto provision of parameters and data.

To enhance three party conferencing, Fanvil has a feature called Join Conference Meeting. People can easily join the call with the host party by pressing a key. For sure that C400/ C600 are designed for the highest standards with focus on customer needs and to further facilitate its adoption in the market.

Fanvil X5G Gigabit IP Phone with self-labeling function keys

Fanvil X5G Gigabit IP Phone with self-labeling function keys

Fanvil X5
Fanvil announced its new X5 IP telephone with an intelligent DSS Key-mapping LCD for enterprise market. X5 comes with complete enterprise features and interoperability with major platforms, such as, Asterisk, Broadsoft, 3CX, Elastix, etc.

The DSS Key-mapping LCD is designed with intelligence to support dynamic usage to substitute expansion modules. There are 8 DSS keys corresponded to the LCD display to provide dynamic Line/DSS/BLF functions up to five pages at virtualized total 40 DSS keys. User may configure/customize each DSS key in each page. Every DSS key has a LED indication in green, red, and yellow colors to reflect the key state. There is also one DSS event notification button to notify user whenever there is an event in other page(s). A page shortcut button is also designed to allow user to quickly switch between pages. X5 is the most economic choice for SMB office and enterprise supervisors.

Evolved from Fanvil’s C62/C66 enterprise IP phones, X5 pushes its high-end cost-effective enterprise IP phone to another level. X5 inherits all enterprise features from Fanvil’s C-Series enterprise phones, such as HD voice in handset, headset, and full-duplex speakerphone modes, PoE, Fast/Gigabit Ethernet, QoS, secure transmission, auto-provisioning, and more.

“X5 is a great office productivity appliance for enterprise users.” said Quark Li, VP of Product Development of Fanvil, “The old DSS key label is inconvenient and not environmental friendly. X5’s intelligent DSS Key-mapping LCD provides users the flexibility to change DSS key definition and display through easy configuration. Meanwhile, with its intelligent design of the DSS key/LCD, it can be multiplied as expansion modules to save space and cost. X5 will provide the best user experience to advance enterprise users.”

Pricing and Availability
The X5 IP telephone will be generally available for purchase on December 1, 2014 via Fanvil’s VoIP distribution VoIPDistri.com and online stores at a list price of 119 Euro.

Fanvil X3 IP Phone comes with the revolutionary design concepts and elegant appearance.

Fanvil X3 IP Phone comes with the revolutionary design concepts and elegant appearance.

Fanvil X3
Fanvil X3 IP telephone with elegant appearance and intelligent software suite for residential and enterprise market. The new X3 IP phone brings in brand new product concepts and strategies targeting broadening the deployment of IP phones.

Today’s consumers weight a product’s appearance as important as its functionalities. X3 is positioning to be not only a telephone siting on a user’s desktop for communication, but also a nice artwork in your living room or office. X3 will be shipped in three colors, black, white, and red, and two limited colors, blue and yellow. It also supports wall-mounting installation to fit into various environments.

X3 supports two lines and HD voice to provide higher satisfaction of communication. A desktop phone, unlike a personal mobile phone, often serves among several users in a family or office. Therefore, X3 brings in the concept of user profile which can store user’s individual accounts and preference up to five users. User can easily restore and clean up his/her profile by simple signing in/out on X3.

Call logs and phonebook are the most important tool of a telephone that users rely on to quickly locate a contact or call history. X3 learned from the smart phone and enhanced the intelligence of call logs and phonebook. Fanvil is also planning to launch a cloud service to provide online phone software upgrade and a mobile app to synchronize user’s phonebook from his/her mobile phone to X3.

While network condition is unpredictable, X3 has this feature called QoS indication which shows the transmission quality of a call on the screen to acknowledge users the communication reliability like a cellphone. There is more innovative design on X3 and it will definitely be the best desktop phone for users in the new era.

“X3 is designed as a telephone for everyone who lives in this Internet age.” said Quark Li, VP of Product Development of Fanvil, “We noticed that all existing IP telephones are designed from an IT professional’s perspective and emphasizing complex business functionalities but disregard the real needs of a user. We put all our effort to make X3 the best IP telephone to serve everyone’s daily communication need. X3 will be the best choice of a new desktop telephone to be deployed for any location based communications.”

Pricing and Availability
The X3 IP telephone will be generally available for purchase on October 31, 2014 via Fanvil’s VoIP distribution VoIPDistri.com and online stores at a list price of 59 Euro.

Fanvil, an established VoIP Desktop Phone developer and manufacturer from china recognized by the global demand for VoIP based telecommunication solutions and devices for small and medium sized business, as well as large mission-critical enterprise environments, has grown into one of the Largest and most popularized used VoIP phone around the world. Fanvil is set to become a leading IP voice and video terminal manufacturer by providing the market with cost efficient and innovative IP voice and video products. Fanvil VoIP devices are always taking the advantage of clear timbre, rich function, excellent quality, perfect service and competitive price.

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